What to expect on the high street this Black Friday

Every consumer’s favourite day of the year is coming! No longer just an American tradition, Black Friday is now 100% a UK shopping staple as well.

But who’s got the best sales? When do they go on? And where should I spend my hard-earned money first? It can be overwhelming trying to work out where to go to get the best deal.

Stores are notoriously secretive with their deals in the lead-up to Black Friday and Cyber Monday weekend but I have rounded up some of the deals we experienced last year to get an idea of what we can expect this time around.


In 2016, Zara offered a sneaky 30% off storewide for a few hours on the morning of Black Friday, and for the rest of the day 20% off outerwear, knitwear, t-shirts and boots both  instore and online.

I have been waiting patiently all year for this kimono to go on sale.
Please, sale gods!


& Other Stories

& Other Stories offered up to 50% off selected items online for the entire 2016 Black Friday/Cyber Monday weekend.



20% off items storewide and free delivery were the Black Friday sales in 2016.



In 2016, Topshop launched five days of savings on hundreds of fashion and accessories items right through to Cyber Monday. Topshop also offered one week of free delivery.



In 2016, Mango offered 20% off the entire store for the whole Back Friday weekend.


River Island

River Island announced 50% off 50 items. Which doesn’t sound that great, but the items were carefully hand-picked favourites from the new season and included shoes, accessories and party dresses.



Monki held up to 50% off of selected items on the day of Black Friday only. They then released the same deal on Cyber Monday.


All Saints – 30% off everything online
Urban Outfitters – Up to 50% off selected lines
Warehouse – Up to 30% off instore and online for the entire weekend
New Look – 50% off selected items, also for the entire weekend.

There we have it, some of the deals you can expect to see this year. Remember to keep calm and don’t go crazy as soon as midnight hits. Plan in advance the items your are looking for and apply the same reasoning you would on a normal shopping trip – ask yourself “Do I need this?”, “Can I afford this?”
Just because it’s a great deal, it doesn’t automatically mean it deserves your money.

Stay strong out there!



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